What’s the challenge?
1. Excite consumers Online to Offline
2. Manufacturing Quality Items
3. Delivery & Global Fulfilment
We connected and understood that the mission was to provide users an experience to co-design unique shirts > select sizes > and have them sent to their doorstep, in conjunction with Pringles' newest rebrand.
We quickly understood and tackled this redemption challenge by setting up an e-store. In this e-store, consumers who purchased Pringles (from the supermarket) could design their own T-shirt, by choosing from 3 base colours, and 4 different logo designs, and have the option of putting their own name on the T-shirt. This e-store solution made selling merchandise hassle-free for Pringles and totally seamless on the customer side. Not to mention, cleared from inventory management too.
Pringle’s partnership with Saltycustoms managed to sell well over 3000+ units. With a made-to-order system, no access stocks mean minimal waste and no overconsumption.
Live Example: https://pringles.saltycustoms.com/
