Company merchandise, such as t-shirts, hats, and other branded items, can be a great way to promote your brand and build a sense of community among your employees and customers. However, there are a few key considerations to keep in mind when sourcing and ordering company merchandise to ensure that you get the best possible results.
Define your goals: Before you start shopping for company merchandise, it's important to know what you want to achieve with it. Are you looking to promote your brand at trade shows and events? Do you want to create a sense of team spirit among your employees? Knowing your goals will help you choose the right type of merchandise and decide how much to order.
Choose the right supplier: There are many companies that offer branded merchandise, so it's important to do your research and find a reputable supplier that can meet your needs. Look for a supplier with a wide range of product options, competitive pricing, and a good track record of customer satisfaction.
Consider your budget: Company merchandise can be a significant investment, so it's important to have a clear budget in mind before you start shopping. Look for ways to save money, such as by ordering in bulk or choosing less expensive items. However, be careful not to sacrifice quality for the sake of cost – cheap merchandise may not last as long or look as good, which can ultimately be more costly in the long run.
Design carefully: The design of your company merchandise is an important consideration, as it will be a reflection of your brand. Make sure to choose a design that is visually appealing, easy to read, and consistent with your brand's style guide. If you are not a designer, consider hiring a professional to create your artwork. Find out how hundreds of companies around the world do it - https://www.saltycustoms.com/services/design-services
Test your merchandise: Sometimes an idea sounds better in your head. Be sure to do polls or run a smaller/less ambitious round of production before committing to a bulk production. Break down your ambitions and make sure that the execution meets your expectations.
By following these best practices, you can ensure that you get the best possible company merchandise to promote your brand and build a sense of community!
